Alphabet Inc. (NASDAQ:GOOG) shares are advancing Wednesday after Warren Buffett publicly confirmed he personally drove Berkshire Hathaway Inc’s (NYSE:BRK) decision to build a position in the company, while admitting he should have made the move years earlier. Here’s what you need to know.
- Alphabet stock is surging to new heights today. Why is GOOG stock surging?
Buffett Claims Alphabet Call as His Own and Calls the Delay a Mistake
In a conversation with CNBC’s Becky Quick, Buffett left little ambiguity about who was behind the trade. He said he was the one who got the ball rolling, clarifying that while he and incoming CEO Greg Abel consult each other regularly and operate with mutual sign-off on major moves, Abel is firmly in charge of day-to-day decisions at Berkshire following the formal handover of the reins at the start of this year.
What caught the market’s attention most was Buffett’s admission that he waited far too long. He has carried that regret publicly since at least 2018 when he acknowledged that watching Google’s advertising machine generate returns through Geico, one of its earliest major customers, should have been enough of a signal.
Despite seeing the evidence firsthand he held back, unconvinced at the time that any single company would prove to be the lasting dominant force in such a fast-moving industry. He now considers that reluctance an error.
GOOG Versus The Tape: Trend Intact, But Not Unchallenged
The longer‑term trend still has control. GOOG is 15.7% above the 200‑day SMA at $319.91 and 8.3% above the 100‑day SMA at $341.73, which keeps the broader uptrend intact after a 102.09% gain over the past 12 months. Near term, though, it is only 0.3% above the 50‑day SMA at $369.25, the kind of tight zone where breakouts either confirm themselves or get faded.
Momentum is improving, with MACD above its signal line and a positive histogram that signals easing downside pressure compared with the prior downswing. The moving‑average structure adds nuance. The 20‑day SMA is still below the 50‑day SMA, a bearish short‑term crossover, while the 50‑day SMA remains above the 200‑day SMA, the golden cross that formed in July 2025. In simple terms, the primary trend is up, but the stock has been digesting, and Wednesday’s move is the market’s attempt to re‑accelerate that narrative.
Key levels are close enough to matter. Resistance sits at $371.00, a nearby pivot where rallies often stall with price trading directly against it. Support is $343.50, a floor that aligns with the broader $340s zone and sits near the 100‑day SMA at $341.73, a common buy‑the‑dip reference.
GOOG Shares Are Climbing
GOOG Price Action: Alphabet shares were up 3.43% at $369.58 at the time of publication on Wednesday, according to Benzinga Pro.
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