Netflix Inc (NASDAQ:NFLX) shares are edging higher Tuesday morning as traders lean into the stock’s defensive feel versus a softer tech tape and defies tech sell-off positioning.
- Netflix stock is trading near recent lows. What’s next for NFLX stock?
What Is Driving Netflix’s Stock Momentum?
The latest push follows a stretch in which investors have been stepping back into Netflix after months of selling pressure. Attention has centered on the company’s expanding live-sports slate, including WWE, MLB events and a deeper NFL package featuring five games during the 2026 season, as well as the NFL Honors show in February 2027.
A Floyd Mayweather–Manny Pacquiao rematch penciled in for Sept. 19 has also been linked to the platform, though that stream remains in limbo due to a lawsuit seeking to block the event.
Netflix is also benefiting from a sentiment tailwind after it was flagged as a “final trade” pick on CNBC’s Halftime Report Monday, keeping the name in front of momentum traders and dip-buying desks. The call echoed Bank of America’s Buy stance and price target, which bulls point to as potential upside if the broader tape stabilizes.
The same segment also placed Netflix in a “quality megacap” basket alongside Alphabet. Morgan Stanley raised its Alphabet price target to $415 from $375 on June 30, offering a useful peer benchmark for Netflix because big-cap advertising and subscription names often get bought together during risk-off rotations.
Critical Technical Levels for NFLX to Watch
In the near term, Netflix is basically sitting on its short-term trend gauges: the stock is around the 20-day averages (20-day SMA at $76.99 and 20-day EMA at $77.08), which often turns the chart into a “decision point” where small moves can snowball. The bigger-picture trend is still heavy, with shares 7.9% below the 50-day SMA ($83.77) and 19.5% below the 200-day SMA ($95.88).
MACD is the cleaner momentum tell right now: it’s above its signal line and the histogram is positive, which points to downside pressure easing versus the prior downswing. Put simply, when MACD is above the signal line, momentum is improving even if price hasn’t fully reclaimed the longer-term trend.
The longer-term structure still argues for caution: the 20-day SMA is below the 50-day SMA (bearish), and the 50-day SMA is below the 200-day SMA—confirming the “death cross” that set in during December 2025. Zooming out, the stock is down 41.05% over the past 12 months, with a recent swing high in April and a swing low in June that also tagged the 52-week low zone.
- Key Resistance: $91.50 — a rebound “stall zone” that lines up near the broader reclaim area traders often associate with getting back above the 50-day trend.
- Key Support: $71.00 — a nearby floor tied closely to the $70.86 52-week low from June.
How Netflix Operates in the Streaming Market
Netflix’s business is still pretty simple: it runs one global streaming service, with more than 300 million subscribers worldwide and exposure to most of the global population outside of China. Historically, it’s been built around on-demand series, movies, and documentaries rather than a steady calendar of live programming.
That’s why the live-sports push matters for the current tape—sports can create appointment viewing and repeat engagement in a way that a library model doesn’t always deliver. Netflix also added ad-supported plans in 2022, giving it a second revenue lever (advertising) alongside subscription fees.
Netflix Earnings Preview for July 2026
The countdown is on: NetFlix Inc is set to report earnings on July 16, 2026 (confirmed).
- EPS Estimate: 79 cents (Up from 72 cents YoY)
- Revenue Estimate: $12.58 Billion (Up from $11.08 Billion YoY)
- Valuation: P/E of 24.5x (Suggests fair valuation relative to peers)
Analyst Consensus & Recent Actions: The stock carries a Buy rating with an average price target of $113.36. Recent analyst moves include:
- B of A Securities: Buy (Maintains Target to $125.00) (May 18)
- Guggenheim: Buy (Maintains Target to $120.00) (May 15)
- Piper Sandler: Overweight (Raises Target to $115.00) (April 17)
Netflix Benzinga Edge Rankings Overview
Below is the Benzinga Edge scorecard for NetFlix, highlighting its strengths and weaknesses compared to the broader market:
- Momentum: Weak (Score: 5.58) — The longer-term downtrend is still doing damage despite the recent bounce attempt.
- Quality: Strong (Score: 91.61) — The business scores well on durability, which can help explain why buyers show up on dips.
- Value: Weak (Score: 19.91) — Even after the drawdown, the stock doesn’t screen as “cheap” on this model.
- Growth: Strong (Score: 89.5) — The market is still pricing Netflix as a growth story, especially if engagement drivers like live sports scale.
The Verdict: Netflix’s Benzinga Edge signal reveals a growth-and-quality-heavy profile with very weak momentum, which fits a stock trying to bottom after a longer slide. For longer-term bulls, the setup improves if price can start reclaiming mid-term moving averages, while risk stays elevated if it revisits the low-$70s support zone.
NFLX Stock Price Activity Tuesday Morning
NFLX Stock Price Activity: Netflix shares were up 1.76% at $77.36 Tuesday morning, according to Benzinga Pro data.
Image: Shutterstock
