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calendar_month Aug 27, 2026

Celsius Stock Drops Following Analyst Downgrade: What Investors Need to Know

Shares of Celsius Holdings Inc. (NASDAQ:CELH) are trading lower Thursday morning, breaking a multi-week recovery effort. The retreat follows a Wall Street analyst downgrade by Deutsche Bank.

Here’s what investors need to know.

Deutsche Bank Downgrade Triggers Premarket Selling Pressure

The primary catalyst driving Thursday’s decline was a downgrade from Deutsche Bank, which lowered its rating on Celsius Holdings from Buy to Hold.

The bank cited lingering execution headwinds following the company’s second-quarter earnings report on Aug. 6, where Celsius posted revenue of $817.9 million (missing Wall Street expectations of $870 million) and a 11.7% year-over-year sales decline in its flagship Celsius brand.

Recent Institutional Inflows and Leadership Changes Face Retest

The pullback interrupts a recent rally fueled by regulatory filings on Aug. 13, revealing that Ranger Investment Management L.P. initiated a new 465,470-share stake, alongside management restructuring announced on Aug. 10, promoting Tyler Bohannon to Chief Commercial Officer.

Thursday’s downgrade underlines that despite portfolio contributions from newly integrated brands like Alani Nu and Rockstar Energy, investors could remain cautious over core brand trajectory and inventory rebalancing in the second half of the year.

CELH Shares Fall Thursday Morning

CELH Price Action: Celsius Holdings shares were down 5.22% at $33.38 during premarket trading on Thursday, according to Benzinga Pro data.

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