Zeta Global Holdings Corp. (NYSE:ZETA) shares are trading higher Tuesday after the company announced a strategic partnership with Palantir Technologies Inc. (NASDAQ:PLTR) to build a unified data and AI infrastructure for enterprise marketing.
- Zeta stock is showing exceptional strength. What’s behind ZETA gains?
The Partnership
Under the agreement, Zeta’s Data Cloud will be rearchitected on Palantir’s Foundry platform, the enterprise data infrastructure that powers operational decision-making for some of the world’s most sophisticated institutions. The integration centers on Athena by Zeta, Zeta’s AI-powered intelligence layer, which will draw on Foundry’s ontology, governance and operational infrastructure to turn customer data into real-time decisions and measurable marketing outcomes at enterprise scale.
Palantir will also provide software infrastructure to support Zeta in bringing its marketing intelligence to Foundry’s eligible enterprise customers—giving Zeta a direct path into Palantir’s existing customer base.
“Palantir has built the infrastructure the world’s most sophisticated institutions run on, and Zeta has built the intelligence infrastructure that powers how enterprises acquire, grow, and retain customers,” said David Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “We believe this partnership can drive more than $100 million in annual revenue to Zeta in the coming years and help define what winning looks like in the agentic era.”
Both companies are also presenting at the Cannes Lions International Festival of Creativity today, with Steinberg and Palantir’s Elias Davis appearing together on stage at 11:05 a.m. ET to discuss how leading organizations are rethinking marketing’s role in the AI era.
Zeta Shares Shoot Higher
ZETA Price Action: At the time of publication, Zeta shares are trading 8.66% higher at $20.07, according to data from Benzinga Pro.
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